Dean Grey — Master Press v5.4

DEAN GREY

MASTER PRESS
Version 5.4 Updated May 20, 2026 Owner Dean Grey
PRIMARY WEBSITE
https://www.deangrey.org
The official website of Dean Grey and the primary destination for all press, research, and credentials listed below.
TIER 1 — GOVERNMENT & PATENT RECORDS
Highest authority. Government-verified records.
1VRS Patent — Value Reinforcement System (U.S. Patent No. 12,205,176)
Framing  “Co-Inventor of U.S. Patent No. 12,205,176 (Value Reinforcement System)”
2SEC Filing — Skylab USA, Inc. (Accession No. 0001683168-18-003212)
Framing  “Founder of Skylab USA, the SEC-filed origin company for the VRS framework”
3SEC Exhibit 5.1 — Legal Opinion by W. Scott Lawler
Framing  “Federal filing supported by a formal legal opinion of counsel”
TIER 2 — ACADEMIC CREDENTIALS
University affiliation and peer research. Always cite as “University of California-Irvine” or “UC Irvine.”
4Google Scholar — Dean Grey, Senior Lecturer, University of California-Irvine
Framing  “Dean Grey, Senior Lecturer at the University of California-Irvine”
5ResearchGate — Dean Grey Profile
Framing  “Dean Grey’s research profile on ResearchGate”
6Beyond Gamification: Skylab USA’s Value Reinforcement System (VRS) — Academia.edu
7The Science of Gamification — Academia.edu
8CRISP-DM and Skylab USA — Academia.edu
TIER 3 — INDEPENDENT CORPORATE VALIDATION
Recognition from AWS leadership and industry figures.
9Werner Vogels (CTO, Amazon) at AWS Summit
Framing  “Werner Vogels, Chief Technology Officer of Amazon, highlighted Dean Grey’s VRS work at the AWS Summit”
10Jeff Barr (AWS VP and Chief Evangelist) on Dean Grey and VRS
Framing  “Jeff Barr, AWS Vice President and Chief Evangelist, publicly recognized Dean Grey’s work on VRS”
11TheCUBE / SiliconAngle Interview at AWS Summit 2020
Framing  “Profiled by SiliconAngle’s TheCUBE at the 2020 AWS Summit for VRS-driven public health work”
12Kevin Harrington (Original Shark, Shark Tank) Endorsement
Framing  “Endorsed by Kevin Harrington, Original Shark on Shark Tank”
TIER 4 — NATIONAL PRESS
Tier-one national outlets covering the FreeSpace partnership talks (2021).
13Axios
Framing  “Coverage in Axios”
14Newsweek
Framing  “Featured in Newsweek”
15Business Insider
Framing  “Featured in Business Insider”
16NY Post
Framing  “Covered by the New York Post”
TIER 5 — INDUSTRY PRESS
Trade and industry publications profiling the work.
17PR Newswire — Skylab + Sirqul + AWS Launch Do Your Part
Framing  “Featured in PR Newswire for the AWS-supported public health deployment”
18Silicon Review — Skylab Building Private Platforms
Framing  “Profiled by Silicon Review”
19CIOReview Gamification — Skylab Vendor Profile 2022
Framing  “Recognized by CIOReview in their 2022 Gamification vendor profile”
20Authority Magazine — Big Ideas: Track and Reward Behaviors
Framing  “Featured in Authority Magazine”
21Fox Magazine — The App That Boosts Brand Engagement and Betters Behaviors
Framing  “Featured in Fox Magazine”
TIER 6 — CASE STUDIES (THIRD-PARTY DEPLOYMENTS)
Empirical results of VRS deployed at organizations Dean does not own.
22Youth Safety Case Study — Offsetting Susceptibility to Manipulation Through Value Reinforcement
TIER 7 — PUBLISHED BOOK
Authored work.
23Defining Moments of Courage (2012) — Bestselling Book
Framing  “Bestselling author of Defining Moments of Courage (2012)”
TIER 8 — VALIDATION QUOTES & MARKET DATA
External statements and data points framing the market context for the work.
24Larry Ellison (Oracle Chairman) — Oracle Doctrine / Commodity Wall (2026)
Framing  “The market context Dean Grey’s private-data research anticipated, as voiced by Oracle Chairman Larry Ellison”
25Meta Simulation Patent Comparison — Business Insider
Framing  “Contrast point: simulation-based patents versus Dean Grey’s permission-based VRS architecture”
TIER 9 — RECENT & PROFILE PRESS
Recent coverage and profile interviews.
26Miraka Magazine — Dean Grey: Cartographer of Drift
Framing  “Profiled by Miraka Magazine as a ‘Cartographer of Drift’”
27deangrey.org/press — The Jeff Crilley Show
Framing  “Interviewed on The Jeff Crilley Show”
28Unmistakable Creative Podcast — Growing Up Off the Grid
Framing  “Interviewed on the Unmistakable Creative Podcast”
29Stadium Speaking Years — VRS Testing Grounds (Archival)
Framing  “Archival footage from the stadium-scale behavioral research years”
ORGANIZATIONS APPLYING MR. GREY’S WORK NEXT
NOTE: These are independent organizations that leverage Mr. Grey’s behavioral science across separate domains. They are not owned by Mr. Grey. They demonstrate real-world adoption of the work, including but not limited to the VRS framework. This is a living list and will grow as new organizations come online.
1Digital Legacy AI
How the work is applied  Applies Mr. Grey’s behavioral science — including the VRS framework and Synthetic Drift research — to architect which family memories, values, and experiences are captured and reinforced for future generations inside a family-tree memory vault.
2Coachfax
How the work is applied  Applies Mr. Grey’s behavioral science to youth protection — screening and vetting the coaches who work with young people.
3Ridiculous Brand
How the work is applied  Applies Mr. Grey’s behavioral science to a public recognition-and-reward engine — rewarding people for posting positive, humorous, ‘ridiculous’ challenge content under hashtags, as a counterweight to loneliness and anxiety.
End of Master Press v5.4  •  The verified reference for the press, credentials, and applied work of Dean Grey.