Field Notes
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All the large language models - OpenAI, Anthropic, Meta, Google, xAI - they're all trained on the same data. It's all public data from the internet. So they're all basically the same... The real gold isn't public data, it's private data."
Larry Ellison, Oracle Chairman, 2026
Click to View InterviewLarry Ellison, Oracle Chairman, 2026
The gold does not come from a desk. It comes from the table - eating, listening, and living with the people in the homes and villages I am studying, across more than fifty-two countries.
Field notes are what comes out of that access. Patterns spotted across age, culture, and demographic - in real time, before they become news.
This is the data every AI system is missing. The work is rare. It is humbling. And it is the ground truth the science is built on.
Impact Stats
Three decades of field research led to one finding; human truth must be captured before it is distorted, replicated, and scaled by machines.
52+
Countries Studied
30+
Years of Research
1
U.S. patent co-invented
200+
Case Studies






