Armm-Kevin Harrington endorsement
Responsible Gun Control community app.
When Behavioral Science Meets the $51 Billion Firearms Market
Kevin Harrington - Original Shark on Shark Tank, creator of the infomercial, and a board member with over $5 billion in global sales behind him - does not back platforms without a reason.
He backed ARMM. And ARMM runs on the Value Reinforcement System (VRS).
The challenge in the firearms community is not access to information. It is the absence of infrastructure capable of training responsible behavior, tracking progress, and recognizing the right actions at scale. That is precisely what VRS was built to do. ARMM deployed it across a politically sensitive, high-stakes community - and the architecture held.
This video documents the joint venture and the case for behavioral science as the foundation of responsible community building.
